Jeroen
Geronimo Analytics

Jeroen

Senior Data Analyst & Analytics Engineer

From raw source to the decision on the screen: platform, model, custom visual and AI agent. The whole stack, end to end.

Currently employed and not available for assignments. Always ready to talk data!
DP-600 certifiedPL-300 certified
01

About

Most data people own one layer of the stack. I build the whole chain, from the Fabric pipeline to the pixel your board looks at, and lately the AI agent that answers their follow-up question.

As a driven data analyst and Power BI developer, I believe that teamwork, organization, and flexibility are the key ingredients for success. My core skills include data analysis, data visualization engineering, and data discovery and modeling, using AI where it has its place. While business decisions can often be based on gut feeling, why not back them up with data?

Data only drives action when it connects with human cognition. I design data visualizations based on cognitive design principles, making insights instinctual, decisions faster, and impact bigger.

02

What I do

01

Power BI Report Development & Optimization

Enterprise-grade reports that teams actually love to use, and that stay fast.

Power BI DesktopPower BI ServiceDAXPerformance tuning
How I help
Translating complex business inquiries into fully operational, enterprise-grade reports that teams actually love to use. Whether building from scratch or diagnosing existing setups, I eliminate performance bottlenecks to keep your reporting fast, responsive, and efficient.
02

AI-Ready Semantic Modelling

Your business logic captured once in a reusable semantic model, ready for AI.

Semantic modellingDAXPower Query M
How I help
Capturing your specific business logic within robust, reusable semantic models (data models, relationships, and advanced DAX). I ensure you stop reinventing the wheel with disconnected reports, establishing a single source of truth that is fully optimized and primed for AI integration.
03

Data Storytelling & Bespoke Visuals

Dashboards built on cognitive design, and custom visuals when standard charts fall short.

HTML / CSSSVGD3.jsPython
How I help
Most dashboards fail on adoption, not data. I design interfaces rooted in cognitive psychology principles to speed up insight discovery. When standard charts fall short, I develop custom visuals tailored precisely to your requirements using HTML/CSS, D3.js, and Python.
04

Cloud Data Analytics & Data Marts

Clean data marts and golden layers across Databricks and Microsoft Fabric.

SQLDatabricksMicrosoft FabricDBT
How I help
For data challenges that go beyond the dashboard layer. I write optimized queries, clean raw datasets, and structure them into clean data marts and 'golden layers'--delivering seamless analytics across both Databricks and Microsoft Fabric.
05

Advanced Analytics & Deep-Dive Research

Statistical deep dives into high-impact questions, like churn drivers or weather effects on sales.

PythonSQLStatistics
How I help
For complex business questions that go far beyond standard operational dashboards. Utilizing Python and SQL, I run deep-dive research projects to extract actionable statistical truths. I help you solve high-impact puzzles, such as uncovering the underlying drivers of customer churn or calculating exactly how external variables like weather anomalies impact your sales performance.
06

Fabric & Power BI Architecture & Governance

Secure, healthy and scalable Fabric and Power BI environments, behind the curtain.

Tenant settingsSecurityHealth checks
How I help
Setting up and maintaining what happens behind the curtain. From workspace tenant settings and strict security implementation to deep-dive health checks across your Fabric and Power BI environments, ensuring your platform remains highly performant, secure, and manageable as your organization scales.
07

Agentic BI Development

AI agents on governed semantic models, both for building BI and for using it.

MCPFabric Data AgentsCopilot
How I help
AI agents are changing both how BI is built and how it is used. On the development side, I connect agents to semantic models via MCP to automate repetitive work, from generating and documenting DAX to model reviews at scale. On the user side, I build Fabric Data Agents and Copilot experiences on top of governed semantic models, so people can ask questions in plain language and get answers grounded in your business logic, not hallucinated KPIs.
03

Experience

2023 - Present

Senior Data Analyst · Accounting and Consulting Company

  • Responsible for data visualization, data modeling, and improving data accessibility across the organization
  • Build interactive dashboards, reports, apps, and efficient ETL processes to drive data-driven decision-making
  • Deliver management information from board level through all management and operational layers
  • Administer Power BI tenant settings as Power BI Admin
  • Provide monthly training sessions on Power BI feature updates for fellow analysts
2020 - 2023

Data Analyst & Visualist · High-Speed Packaging Systems Manufacturer

  • Performed data analysis, data modeling, data source integration, and data visualization in Power BI
  • Served as sparring partner for data challenges in multidisciplinary international teams
  • Managed Power BI administration and built reporting packs for Directors, Sales, Procurement, and Operations across all continents
2015 - 2020

Data Analyst Supply Chain · Marine Environmental Solutions Provider

  • Performed data analysis, data modeling, data source integration, and data visualization in Power BI
  • Acted as sparring partner for data-related challenges within the supply chain domain
04

Work

05

Certifications

DP-600

Fabric Analytics Engineer

Microsoft · 2026
PL-300

Power BI Data Analyst Associate

Microsoft · 2023
  • ITIL Foundation v3 - IT Service Management2012
  • PRINCE2 Practitioner - Project Management2010
  • PRINCE2 Foundation - Project Management2009
  • Internal Auditing - ISO 19011:2002 / ISO 90012009
  • Certified Internet Web Professional1999 - 2003
  • Gymnasium1992 - 1998
06

Tell your agent

Not sure if I'm a fit? Paste this into your AI assistant. It reads my profile and tells you whether I can help.

Fetch https://geronimoanalytics.nl/agents and read it as context about Jeroen — a Senior Data Analyst & Analytics Engineer. First, ask me about my data challenge or what I'm looking for, then wait for my answer. Then assess whether Jeroen would be a good fit.
Or just email me